The Economics of Expectation

satisfaction doesn’t sell

Advertising — the artificial inflation of expectations — makes us unhappy.

Formulaic Enjoyment

Merchants of Dissatisfaction

Seeing the logo + positive slogan creates a connection between the two, however much we’re aware of the effect.

Manufactured Aspiration

Associate desirable thing with Product = Buy Product. source

The Stories We Tell Ourselves

Ethical Expectations

Managing Your Own Ideas

data scientist, machine learning engineer. passionate about ecology, biotech and AI.

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