The Economics of Expectation

satisfaction doesn’t sell

Advertising — the artificial inflation of expectations — makes us unhappy.

Formulaic Enjoyment

Merchants of Dissatisfaction

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Seeing the logo + positive slogan creates a connection between the two, however much we’re aware of the effect.

Manufactured Aspiration

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Associate desirable thing with Product = Buy Product. source

The Stories We Tell Ourselves

Ethical Expectations

Managing Your Own Ideas

Written by

data scientist, machine learning engineer. passionate about ecology, biotech and AI. https://www.linkedin.com/in/mark-s-cleverley/

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